Adobe and Oplytic helped Time Inc fire up its digital strategy
By partnering with Adobe and Oplytic, Time Inc was able to build a rock-solid digital strategy. Integrating Oplytic with Adobe DPS produced exponential benefits that would normally not have been possible. Time Inc is now able to see exactly where its marketing dollars are being spent the most effectively, and to adjust accordingly — all in real time.
Evaluating its campaigns after two months of using Oplytic, Time Inc saw:
- 13% increase in new subscription acquisitions
- 175% increase in upselling single issue customers to subscribers via the CRM strategy