News

  • 7/22/2016

    Pokemon GO changes the mobile app landscape.

    Chicago, IL – July 22, 2016 - Oplytic and its founder provide a unique perspective on the phenomenon of Pokemon GO. Get ready for location-based mobile marketing. Read more.

  • 06/06/2016

    Oplytic brings mobile app performance marketing to Impact Radius clients

    Chicago, IL – June 6, 2016 – Oplytic mobile app agency has joined the Impact Radius marketplace to offer its clients a mobile app performance marketing edge. With Oplytic media integrations, Impact Radius clients—who run Facebook and Google app install campaigns along with all of the top mobile app download publishers and networks—can begin mobile app download campaigns quickly and manage results in their Impact Radius dashboard. Read more.

  • 04/07/2016

    Oplytic Recognized As Top Mobile App Agency

    Chicago, IL – April 7, 2016 – Oplytic focuses on helping clients acquire engaged and valuable users for their mobile apps. We’ve built proprietary software to optimize ad buys so our clients get the ultimate performance from their mobile app installs. We love getting recognized as a top agency delivering quality mobile users. Check it out.

  • 08/05/2015

    American Association of Diabetes Educators chooses Oplytic to power their mobile marketing campaigns

    CHICAGO, IL — August 5, 2015 — Oplytic, a leading provider of analytic and engagement marketing software and solutions, today announced that the American Association of Diabetes Educators (AADE) has selected Oplytic’s marketing platform to build awareness, drive downloads and engage with the users of its Diabetes Goal Tracker app.

    AADE needed a solution to more effectively reach the 29.1 million Americans with diabetes and the 86 million with pre-diabetes. Their Diabetes Goal Tracker app, available in English and Spanish, is a tool to help set and track goals based on proven diabetes management approaches. Users can also share their completed goals with one another, allowing them to learn from each other’s experiences. Oplytic will help get this powerful tool in hands of the people who need it, while allowing AADE to monitor adoption and app usage.

    “We wanted to be more aggressive with our mobile marketing campaigns and target a larger audience,” said Diana Pihos, Director of Marketing and Communications at AADE. “We knew we needed a powerful marketing platform that could help drive users to our app and measure the effectiveness of our different marketing campaigns. We selected Oplytic, not just because of the rich functionality, but because they understand marketing and marketers’ needs.”

    About Oplytic

    Oplytic is a mobile marketing analytics and engagement software that improves marketing effectiveness and helps enterprises run smarter mobile marketing programs. Oplytic enables organizations to pursue their mobile strategy by helping them acquire and engage customers in the most cost effective manner. Oplytic’s software increases customer engagement, tracks and analyzes campaigns to measure marketing effectiveness, and allows marketers to optimize media in channels to reach target audiences.

    About AADE

    Founded in 1973, AADE is a multi-disciplinary professional membership organization dedicated to improving diabetes care through education. With more than 14,000 professional members including nurses, dietitians, pharmacists, and others, AADE has a vast network of practitioners involved in the daily treatment of diabetes patients. AADE’s mission is to empower healthcare professionals with the knowledge and skills to deliver exceptional diabetes education, management and support.

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  • 03/05/2015

    MEI and Oplytic Offer Influential Analytics to Adobe DPS Storefronts

    Tech partnership provides mobile app tracking and engagement opportunities for publishing clients

    Chicago, IL (March 5, 2015) – Oplytic announced today a partnership with Managing Editor Inc. (MEI) an Adobe premiere development partner, specializing in quality, proven publishing solutions. This partnership will allow any app powered by MEI Portico™ to have the ability to track how customers discover and interact with content, as well as improve engagement and interaction for their applications.

    MEI Portico™ tailors the user experience to each application’s audience. For apps built with Adobe® Digital Publishing Suite™, MEI Portico™ gives publishers the chance to create custom storefronts that will fit their unique brands. Uniting with Oplytic provides MEI Portico™ clients the ability to measure the effectiveness of their mobile message across all major channels. In addition, the analytics can be used to reduce application abandonment and proactively drive and maintain usage through compelling features designed to attract and engage the user. Marketing can be completely optimized so clients can focus on spending time and money on programs that are more likely to succeed. Oplytic integration is pre-built with Portico, so any customer can get started with ease.

    “This partnership allows our clients to measure marketing effectiveness, take action, and increase engagement with their app users,” said Mark Leister, SVP of business development at MEI.

    Harris Publications, a multi-title publisher with over 70 brands, 40 live apps and 20 custom storefronts is the first client to take advantage of the integrated solution. Kim Shay, MEI client and executive director of digital and mobile publishing at Harris Publications, said, “We’re excited to have a best-in-class custom storefront solution like MEI Portico™ in conjunction with enterprise-class analytics and engagement software from Oplytic. When we began looking at the next phase of our digital roadmap, we recognized both MEI and Oplytic were capable of meeting our needs and shared our excitement to do something revolutionary in this ever-changing space; integrating the products just made sense. We all wanted to make this idea a reality.”

    Sanjeev Ahuja, CEO of Oplytic hailed the alliance as another step to providing clients with a solution that helps them get smarter with their mobile marketing and communications. “In marketing you have to constantly test things, and you want to know sooner than later if it’s working or not. We help clients do that with mobile,” said Sanjeev.

    About Oplytic

    Oplytic is a mobile marketing analytics and engagement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing and sales programs to increase customer lifetime value. Oplytic helps users analyze marketing efforts, execute powerful marketing and sales tactics to acquire paying and engaged users. Visit Oplytic at www.oplytic.com or contact us at sales@oplytic.com.

    About MEI

    Managing Editor Inc., an Adobe premiere development partner, specializes in quality, proven publishing solutions. MEI provides tools that manage content for any output medium — print, online, tablets such as the iPad, mobile devices such as the iPhone and other digital formats. Visit MEI at www.maned.com for more information or contact us at info@maned.com.

    About MEI Portico

    MEI Portico is the customizable, turnkey storefront solution that integrates with Adobe Digital Publishing Suite (DPS) enterprise edition to deliver targeted, branded app experiences. Organizations across multiple industries use Portico to save time and costs while enriching their DPS apps for deeper customer engagement. To learn more, visit the Portico product page at http://www.maned.com/software/portico-digital-publishing

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  • 09/16/2014

    Oplytic's software complements Adobe's Digital Publishing Suite

    Oplytic and Adobe help clients increase digital subscriptions and measure marketing efforts

    Oplytic, a mobile enterprise software platform that helps users analyze their sales and marketing efforts and execute tactics to acquire paying and engaged users, is now integrated with Adobe Digital Publishing Suite, a comprehensive mobile app publishing platform, to provide an optimized solution that benefits publishers and brand organizations.

    In addition to creating engaging mobile apps, the combined technology of Adobe Digital Publishing Suite and Oplytic will enable clients to programmatically drive app downloads and measure the effectiveness of their marketing campaigns.

    Adobe and Oplytic have been working together for over a year to successfully deliver their joint solution to dozens of select clients, and this announcement now opens up the door for all clients to benefit. This relationship will enable Adobe clients to measure the effectiveness of their marketing spend as well as acquire engaged customers for their apps through Oplytic’s software and services.

    Oplytic CEO Sanjeev Ahuja said, "The work we have been doing with Adobe to help clients implement their mobile strategy is paying off in spades for our joint clients. Along with many leading publishers in Europe, seven of the top ten publishers in the US are using our software in conjunction with Adobe DPS. This relationship substantiates the value that we are bringing to clients together."

    Oplytic client Time Inc saw significant gains after two months of using both Oplytic and Adobe DPS. Time Inc increased new subscription acquisitions by 13 percent. The UK publisher also saw a 175 percent increase in upselling single issue customers to subscriptions via the CRM strategy.

    Oplytic integrates with DPS to offer critical capabilities that marketers need to effectively publish, update and measure the success of their apps within their broader mobile campaigns. Oplytic’s solution empowers publishers as well as sales and marketing driven organizations to optimize their apps to deliver true business value in the form of new subscribers and customers.

    Clients can start using Adobe DPS and Oplytic instantly. Minimal integration work is required, and clients can be up and running with little to no effort on their part.

    About Oplytic

    Oplytic, formerly eMagazines, is a mobile marketing analytics and enablement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing and sales programs. Oplytic helps users analyze marketing efforts, execute powerful marketing and sales tactics to acquire paying and engaged users, and optimize media placements in channels that map to their marketing and sales objectives.

    About Adobe Systems Incorporated

    Adobe is changing the world through digital experiences. For more information, visit http://www.adobe.com

    For product features, pricing and language versions: http://www.adobe.com/digitalpublishing

    To stay in touch: Adobe DPS Blog, DPS on Facebook, DPS on Twitter.

    © 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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  • 09/09/2014

    Oplytic expands software services to higher education and other industries

    Mobile enterprise software company announces first client in higher education, Deakin University

    Oplytic, a mobile marketing and enablement software that helps clients acquire engaged users and measure the effectiveness of their marketing and sales, has expanded its services beyond its core publishing audience to universities. As of September 2014, Oplytic has announced its first university client, Deakin University, an Australian public university with an enrollment of over 40,000 students and hundreds of thousands of alumni around the world.

    Oplytic, a mobile marketing and enablement software that helps clients acquire engaged users and measure the effectiveness of their marketing and sales, has expanded its services beyond its core publishing audience to universities. As of September 2014, Oplytic has announced its first university client, Deakin University, an Australian public university with an enrollment of over 40,000 students and hundreds of thousands of alumni around the world.

    Deakin University has acquired the software to assist efforts in communicating and engaging with alumni. The software will allow Deakin University to obtain metrics on which channels are most effective in reaching and engaging with its global alumni population. This will enable the university to determine where to spend its time, effort, and money as it builds relationships with this important audience group.

    "Deakin University is our first Australian and first university client, and so we are thrilled to have them. My background is in education software, so for me personally, this is very important. It makes complete sense; universities are constantly competing for students and looking for ways to engage them throughout the entire process—from recruitment to being students to being contributing alumni. So, what better way to do it than through an app, as that’s where the students are, and then promoting and tracking the effectiveness of the app? Deakin is at the forefront of this thinking and we expect all forward thinking universities to follow," said Sanjeev Ahuja, CEO of Oplytic.

    Lynne Lucas, Director of Alumni and External Relations at Deakin University said, "Our alumni are an important part of university life and our university community; they are largely a digitally savvy audience and we felt the best way to engage with them was through a channel they are familiar with so we developed an app to respond to this. It was important to us to ensure that we leveraged the app to better understand our audience so we engaged Oplytic to provide us with the data and analytics to measure the effectiveness of this initiative. We are looking forward to the launch and enhancing our engagement with our alumni globally."

    Oplytic, a favorite among top magazine publishers and large membership organizations, continues to add clients across different verticals. The addition of Deakin University underscores the flexibility and applicability of this software to all enterprises that produce and distribute content via apps and want to drive engaged users and measure the effectiveness of their marketing and communication.

    About Oplytic

    Oplytic, formerly eMagazines, is a mobile marketing analytics and enablement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing and sales programs. Oplytic helps users analyze marketing efforts, execute powerful marketing and sales tactics to acquire paying and engaged users, and optimize media placements in channels that map to their marketing and sales objectives.

    About Deakin University Australia

    Established in 1974, Deakin University has 47,000 enrolled students across four campuses, the cloud and offshore partnerships. Deakin has international offices in India, China, and Indonesia. In 2013, Deakin launched its first Massive Open Online Course, received a 5-star rating for its MBA and MBA (International) by the Graduate Management Association of Australia and has been 1st in Victoria for the past four years for Overall Student Satisfaction (Australian Graduate Survey 2010-13).

    About Deakin Alumni Relations

    There are now approximately 180,000 Deakin graduates across the world.
    The Deakin University Alumni Relations charter is to deliver an alumni program that demonstrates Deakin’s ongoing commitment to provide continuing education and lifelong learning to its students and graduates.
    In 2014 Deakin University will celebrate 40 years. http://www.deakin.edu.au/alumni

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  • 09/02/2014

    Oplytic Joins Forces with PixelMags Inc.

    Tech partnership provides campaign tracking and creates more advertising and sales opportunities for publishing clients

    Oplytic, a mobile enterprise software platform formerly known as eMagazines, has partnered with PixelMags Inc., a premier digital distribution service for magazine publishers. This partnership provides valuable analytics, allowing clients to track marketing campaigns and determine which marketing efforts are most successful and cost effective.

    PixelMags is a leading player in the digital distribution space with thousands of clients using its platform to build and distribute their mobile apps. Uniting with Oplytic provides PixelMags clients a seamless way to promote their apps, drive paying and engaged users, and measure the effectiveness of their marketing efforts. Oplytic is successfully helping many of the largest publishers in the US and UK do exactly that. In fact, seven of the top 10 publishers in the US and five of the top 10 UK publishers are already using Oplytic.

    Oplytic CEO Sanjeev Ahuja said, “We already have some big clients successfully using PixelMags in conjunction with the Oplytic software. This partnership allows us to extend this service to PixelMags’ large client base, which is very good for the mobile industry, as the more data we can provide, the more effective we can all be with mobile marketing and advocacy.”

    The partnership with UK-based PixelMags also helps Oplytic extend its global reach to Europe and Asia, given that PixelMags has a strong presence on both continents.

    “We are excited to offer our clients Oplytic software for tracking, measurement, and promotional effectiveness. Once we build world class apps for our clients, it is critical for them to take the next step and get discovered in the different app stores and to drive engaged users. Oplytic gives them the tools to do just that,” said Ryan Marquis, COO of PixelMags.

    There is no additional integration work required for PixelMags clients to start using Oplytic; it’s built in. All they need to do is to reach out to Oplytic to review the product and purchase an annual subscription.

    About Oplytic

    Oplytic, formerly eMagazines, is a mobile marketing analytics and enablement software that improves sales and marketing effectiveness and helps enterprises run smarter mobile marketing and sales programs. Oplytic helps users analyze marketing efforts, execute powerful marketing and sales tactics to acquire paying and engaged users, and optimize media placements in channels that map to their marketing and sales objectives.

    About PixelMags Inc.

    PixelMags Inc. is a Content Distributor for digital platforms and an authorized developer for the Apple iPhone, iPad, Android, and Kindle Fire. PixelMags Inc. helps publishers distribute branded content into key digital newsstands, which allow consumers to read magazines and utilize digital catalogs on multiple devices. In May 2014, PixelMags Inc. launched a revolutionary new facility called Distribution-as-a-Service. This allowed publishers a single PDF upload to be distributed to multiple digital newsstands. This low cost simplified workflow has made multi channel publishing accessible to all sizes of publishers.

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